• UI/UX
• Greenfields
• Not for profit

The challenge

InsideOut is Australia’s national institute for research and clinical excellence in eating disorders. They help people with eating disorders in Australia, and aim to ultimately find a cure.

InsideOut approached Exogee to rejuvenate their digital presence and find a better way to target all three of their audience classes: practitioners, researchers, as well as those suffering from eating disorders. All three needed content curated to their circumstance while having it available in a single place. This made designing the information architecture extremely challenging.

The solution

The Exogee team worked closely with InsideOut and UI/UX designers to rebuild their digital presence, content management system (CMS), and interactive user portal from the ground up. We expertly managed a high degree of complexity and an evolving scope whilst delivering a fast, beautiful and responsive web presence on time and within budget. The platform was built with React.js, Gatsby and NetlifyCMS. The solution implements server-side rendering allowing search engines to easily find, understand and index the site correctly (ie. SEO).

The result was a modern online library of articles, video media as well as an interactive directory of practitioners. Registered users are provided access to self assessment tools, as well as a directory of eating disorder specialised practitioners for support. They are also able to tag and favourite content they would like to keep track of, managing their own curated list of content. InsideOut backend staff can produce and publish new content as well as manage existing content via the CMS.

The value

With a unified, high-performant and maintainable digital presence, InsideOut can now ensure years of accumulated scientific research reach those that benefit the most. They also have a platform to make announcements and engage with their audiences like never before. The modern architecture allows new features and sections to be delivered easily.